Contemporary, relatable yet inspirational stories which stand for positivity, vigor and contentment! Multi-Screen Media today announced the launch of SONY PAL - a new Hindi general entertainment channel that promises to resonate with the ethos of the traditional yet modern Indian woman. SONY PAL will applaud the entire gamut of emotions of womanhood and celebrate her journey through various moments that define her.

Slated to go on air from 1st September 2014, with the tagline ‘Yeh Pal Hamara Hai’, SONY PAL will inspire every Indian woman with the promise of liveliness and cheer. Adding to the elegance is the graceful Juhi Chawla as the face of SONY PAL.

Mr. N. P. Singh, Chief Executive Officer, Multiscreen Media Private Limited said, “At MSM, we believe in bringing our viewers content that is contemporary and in line with changing times. Keeping with that belief, we are pleased to announce the launch of Sony PAL, our new Hindi general entertainment channel, which will present an eclectic mix of shows with empowering stories and identifiable characters that will have universal appeal. Our strong distribution network will help Sony PAL reach our viewers effectively across all Hindi speaking markets."

Commenting on the SONY PAL programming strategy, Anooj Kapoor, Sr. EVP and Business Head, SONY PAL & SAB TV added, “Today’s woman has achieved a sense of social and economic evolution while striking a chord between household chores and a self-identity. She connects with people in a moment and can form a lifelong bond with someone in a moment. It is these moments we wish to celebrate. SONY PAL will showcase content which will empower women to embrace the positive aspects of modern India while preserving her traditional responsibilities, familial togetherness and bonding. With the country’s leading producers on board, the channel will offer an entire range of fresh concepts ranging from fiction to non-fiction to period drama.