MUMBAI: Phulera’s election fever is coming to your phone — literally! As Panchayat Season 4 premieres on June 24, Prime Video today launched a never-seen-before WhatsApp activation where you become part of the drama — a one-of-a-kind interactive journey where fans don’t just watch the elections unfold — they play a pivotal role in shaping them.
Fans are dropped straight into Phulera’s political battleground — not as bystanders, but as their chosen party’s Election Guru. And, just like the show’s four leads who meet for their night-outs, all it takes is a “hi”. Users are invited to pick a side and guide their candidate to victory. Through a series of interactive prompts, they’ll co-create campaign posters, star in party anthems, shape manifesto promises — and decide the fate of Phulera, one chat at a time.
Expect meme wars led by the mischievously clever Banrakas and his sharper, quick-witted partner Kranti Devi, rally cries from Pradhanji, and quirky puzzles and reminders from the strong and composed Prahlad. Vikas brings in comic chaos with quizzes and filters, while Manju Devi welcomes you with equal parts sarcasm and warmth. The game pulls viewers right into Phulera’s election madness, where every chat feels like a fresh campaign twist. The race is on, and the drama has never been more delicious.
Pick your side — Team Manju Devi or Team Kranti — and help your party rise to power through a series of mini-games, slogan drops, poster wars, and more. The village is watching, and every tap counts. Launched with cast-led vertical videos that stay true to the show’s raw, rooted vibe, the campaign is already drawing fans into the thick of the action.
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