MUMBAI: Who knew the three worlds- Heaven, Earth and Underworld would become the next big and trending marketing thing across? Well, leading brands and meme-zars definitely work in sync where Amazon Prime Video’s Paatal Lok has become the new ‘IT’ thing which is inspiring campaigns and narratives, owing to the massive success it is enjoying. 

The Amazon Original series, Paatal Lok created by Sudip Sharma, and produced by Anushka Sharma’s Clean Slate Filmz released on 15th May and ever since, has been garnering appreciation from all across such that it has been hailed as the biggest show ever on OTT. The series’ meme template shared by Anushka Sharma a few days ago has turned topical with Paatal Lok brand posts. The brands are encashing on the show’s topicality and popularity bringing in their take on the template. 

From food and beverage company- Swiggy, Mojo Pizza, PayTM, dating app Tinder to global ice cream brand Baskin Robbins India and contraceptives brand namely Durex and Manforce- looks like the whole brands circuit is rushing to bring their own synonymous pop-culture brand-take. Even Mumbai Police knows to being pop-culture warnings and notices to the public took to their handle and shared a ‘stay at home’ poster.

Definitely, Paatal Lok is not just making waves all across for its thriller content that has been winning appreciation from industry as well as audience but is winning on other fronts. It is definitely the new hot topic. If you haven’t watched it yet? You are missing out. Catch it on Amazon Prime Video now!