MUMBAI: Shakuntala Devi’s quest for knowledge was unmatched. And so was her love for Mathematics. Sony MAX, India’s leading premium Hindi movie channel is all set to provide viewers with an opportunity to help someone with the gift of knowledge with a unique campaign titled ‘Dekho, Jeeto aur Jeetao with Shakuntala Devi’ as part of the promotional plan for the World Television Premiere of Shakuntala Devi this December. 

With this activity fans have to click a selfie of themselves while watching the premiere of Shakuntala Devi, post them on Sony MAX’s official Facebook page or on their Instagram stories, tagging @SonyMAX using #DekhoJeetoJeetaoContest. For each participant, Sony MAX promises to contribute ₹100 to help those in need by donating tablets and giving children at Salaam Balak Trust (an Indian non-profit and non-governmental organization which provides support for children in street situation) an opportunity to learn and build a bright future. Sony MAX urges fans to take this opportunity to help give the gift of knowledge to these deserving children and keep Shakuntala Devi’s legacy of learning alive.

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Speaking about the noble initiative, Neeraj Vyas, Business Head - Sony MAX said:

Sony MAX has always introduced interesting initiatives to keep the audiences engaged, entertained and informed. The latest campaign, “Dekho, Jeeto aur Jeetao with Shakuntala Devi” aims to take the cause of e-learning a notch higher. The story of Shakuntala Devi is a real-life empowering tale about mathematical brilliance and we believe students tend to get inspired by such motivating & gripping stories of great personalities. Therefore, at Sony MAX we are thrilled to take this opportunity to support new-age education and make viewers a part of it by donating tablets to the students who are keen to learn.”

Toh Deewano ‘Dekho, Jeeto aur Jeetao’ with the World Television Premiere of Shakuntala Devi on Sony MAX on 27th December at 12 PM.