To derive positive energy from the world's largest and most spectacular religious event Mahakumbh and pray for the success of her forthcoming Ek Thi Daayan, Balaji head honcho Ekta Kapoor has decided to take the film’s leads Emraan Hashmi and Huma Qureshi to Allahabad. They are expected to take a ‘shahi snan’ (holy dip) at the sangam (where three rivers Ganga, Jamuna and Saraswati meet) on the incredibly auspicious Mauni Amavasya on 10 February (2013). Touted as the busiest day in the Maha Kumbh, the day is usually attended by more than 10 crore people. But this hasn’t deterred the celebrity trio. Confirms the move, Balaji Motion Pictures CEO Tanuj Garg said, “The Mahakumbh is a renowned international event of epic proportions. Despite challenges in terms of logistics, we are taking the plunge, to seek blessings and promote our first release of the year, in such a mammoth manner.” As the city will be sealed off on the 9 and 10 February, Emraan and Huma will reach Allahabad on the 8th and engage in a series of innovative activities to promote the keenly awaited supernatural thriller. The team will reside in specially constructed tents on the banks of the Ganga, amid tight security. Emraan, who has been running against time to complete his Indian projects to start his international project with Danis Tanovic, has taken out 3 days from his hectic schedule to be a part of this mega event. Ek Thi Daayan is scheduled for release all over on 18 April (2013).