Exclusive! Phone Bhoot, Mili and Double XL are disasters; film business expert reveals why

Katrina Kaif’s Phone Bhoot, Janhvi Kapoor’s Mili, and Sonakshi Sinha and Huma Qureshi starrer Double XL have failed to make a mark at the box office. Here’s what a film business expert has to say about it. Read on to know more...
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Exclusive! Phone Bhoot, Mili and Double XL are disasters; film business expert reveals why

MUMBAI :On 4th November 2022, three Bollywood biggies released in theaters; Katrina Kaif, Ishaan Khatter, and Siddhant Chaturvedi starrer Phone Bhoot, Janhvi Kapoor’s Mili, and Sonakshi Sinha and Huma Qureshi starrer Double XL. All the three films got mixed reviews from critics and the audiences, but at the box office they have proved to be duds. While Phone Bhoot did better than other three releases, it is still on the lower side.

Phone Bhoot collected Rs. 7.85 crore at the box office in three days, and Double XL and Mili were unsatisfactory.

Tellychakkar has always been in the forefront in bringing the exclusive news from the world of entertainment.  

Recently, we got in touch with producer and film business expert, Girish Johar, and spoke to him about why according to him these three releases have turned out to be disasters at the box office.

Also Read:  Exclusive! Phone Bhoot has a sequel which is already on the planning stage, Read More

Girish Johar said, “Primarily, the promotions were not engaging barring some noise created by Phone Bhoot. The other two films I don’t think engaged themselves aggressively in promotions. Secondly, these kinds of films are very OTT friendly and urban in nature. Such similar story structures and content are available on the OTT platforms. So, the audiences were not enticed to come to the theaters for these films.”

“Producers themselves are lacking confidence. They don’t want to go all out and promote the films; they are not confident about the box office. So, one factor is affecting others,” he further added.

Also Read: Oh my! Viral video shows female fans jump with excitement on meeting Phone Bhoot stars Ishaan Khatter and Siddhant Chaturvedi

While Bollywood releases couldn’t make a mark at the box office, the Hindi dubbed version of Rishabh Shetty’s Kantara did exceptionally well during the weekend. The film in its fourth weekend collected Rs. 10.75 crore, taking the till date total to Rs. 62.40 crore which is much more than the lifetime collection of many Bollywood biggies that were released this year.

For more news from the world of Bollywood, digital and television, stay tuned to TellyChakkar.

 

 

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Submitted by Tellychakkar Team on Mon, 11/07/2022 - 16:23

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