Milind Soman, Vidyut Jamwal, Sonu Sood and Rana Dagubati celebrate International Men's Day

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Milind Soman, Vidyut Jamwal, Sonu Sood and Rana Dagubati celebrate International Men

In case all you men out there missed it, let us remind you it was International Men’s Day yesterday. And Old Spice celebrated the same in Mumbai in a very unique way. They got together four incredibly hot men of this country – Milind Soman, Sonu Sood, Rana Dagubati and Vidyut Jamwal - to dole out four ultimate commandments to be a real man. All four dressed in bright red tees made a glitzy testosterone surging entry on horses much to the delight of the audience especially the women folks who screamed the loudest.

The dudes then proceeded to enlighten on what it takes to be a man or as Old Spice puts it – How to be Mantastic. Kick starting the first commandment ‘Smell Good’ was Old Spice’s brand ambassador and every woman’s aphrodisiac – Milind Soman. The former supermodel waxed eloquent about the importance of smelling good and the need to do so every single time. Talking about International Men’s Day, Milind also said, “Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset & inspire men across India, to take pride in unleashing their manlier versions.”

Actors Vidyut, Sonu and Rana also unveiled their respective manly commandments - Stay Fit, Stay Active; Be yourself, Respect for All.

Old Spice’s Mantastic videos, an ode to the bolder and more masculine self that every man wants to be, and an irreverent take on the archetypical Indian men, were also showcased. Featuring Milind Soman, as a Mantastic Man, the ad showed four different avatars of an Indian manly man. The Mantastic films, have garnered over 5 million views in the social media space.

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Submitted by TellychakkarTeam on Wed, 11/20/2013 - 17:33

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