HOOQ has announced that it will be adding a host of content from the rich catalogue of Yash Raj Films to the recently launched service in India. These latest additions provide a significant boost to its already extensive catalogue of Hollywood, regional and local movies and TV series for all Indians to enjoy.

Iconic movies from Yash Raj Films, from classics like Kaala Patthar, Kabhi Kabhie, Silsila to gems like Rocket Singh - Salesman of the Year and Kabul Express are now available on HOOQ.  Users can relive these magical blockbuster movies on HOOQ wherever, whenever and however they wish to.

With the addition of these popular movies, HOOQ is now offering over 30,000 hours of Hollywood, Bollywood, regional and local content, further solidifying HOOQ’s vision to be the country’s largest and most premier subscription video-service to date. 

Speaking on this new partnership, Anand Gurnani, Vice President – Digital at Yash Raj Films Pvt. Ltd. said, “Yash Raj Films has always strived to bring the best cinematic entertainment experiences for the Indian audiences - be it through content or latest technologies.  With this association, we are giving the viewers an option to watch and relive their favourite YRF movies.  As a platform HOOQ makes us confident that together we will be able to bring alive an exciting and satisfying experience for the users by giving them access to best quality content available at their fingertips.”

Krishnan Rajagopalan, Co-founder and Chief Content & Distribution Officer at HOOQ said, “We are very excited to partner with Yash Raj Films, one of the most respected studios in the country, to bring the magic of their films to HOOQ”. He further added, “We have received very encouraging feedback from both consumers and the trade regarding the service, and going forward will continue to add a range of International and Indian movies & TV series to meet the voracious entertainment appetite of the Indian users.”

Other movies from YRF which users can find on HOOQ will include Mujhse Fraaandship Karoge, Aaja Nachle, Ta Ra Rum Pum, Mashaal, Noorie, and Daag among others.

HOOQ has truly paved the way for a digital revolution in the world of entertainment in India.  For an amazing price of only Rs. 199 a month, users have access to unlimited Bollywood, local and Hollywood entertainment, which can be viewed on five Internet-enabled devices.  Users can share the HOOQ experience with their loved ones and friends, as they can stream simultaneously on two devices – on just one subscription.  HOOQ also offers a unique offline download feature of up to five (5) titles at a time ensuring that there is always video content to be enjoyed even when users are offline or facing connectivity challenges.