Addas are and have been an integral part of Bengali culture. Bengalis are known for their uncanny propensity towards spending endless hours in such adda sessions, be it in coffee houses, college canteens, parks or at tea stalls. To connect with the viewers in Kolkata, HISTORY TV18 announces its brand new campaign ‘Entertainment’er Adda’ aimed at positioning itself as the ultimate Adda for Entertainment. Starting 17^th August 2015, Kolkata will wake up to see the campaign across outdoor, radio, print and cable television.

Speaking on the initiative, Sangeetha Aiyer, Vice President & Head Marketing, A+E Networks I TV18 JV, stated, “Kolkata has always been a key market for us. With the launch of our ‘Entertainment’er Adda’ campaign, we at HISTORY TV18 want to connect with our Bangla viewers on a larger scale. The core thought behind this initiative is to speak to the viewers in a language that best exemplifies their lifestyle, making the channel and characters more relatable. With a slew of exciting international and local content across an array of subgenres like artifactual, magic, food and core & contemporary history, the channel aims to position itself as the definite hang-out destination for viewers.”

The campaign will showcase popular series like Pawn Stars, Counting Cars, Dynamo: Magician Impossible, Mankind and Vice. Moreover, to mark the 70th anniversary of the disappearance of Subhash Chandra Bose, Indian nationalist and prominent figure of the Indian independence movement, HISTORY TV18 will be airing a special one hour program on the iconic figure titled ‘Between Gandhi and Hitler’ on 18th August at 8pm.