MUMBAI: YWC, the premium sports and lifestyle brand by star cricketer Yuvraj Singh, has launched their second store in India, this time in his very own hometown, Mohali, Chandigarh, on 21 July. The latest store will now be a flagship store for the brand and will house a vast collection of their latest products across fashion and sports gear.
The launch at VR Punjab witnessed an extensive display of YWC’s new sports gear collection as well as the core fashion collection introducing their upcoming Autumn-Winter range. The store is located on the Upper Ground Floor.
Commenting at this milestone, Yuvraj Singh stated, 'I am really happy that we have launched our second YWC store in my home-town. From the launch of our first store in Varansi, our experience has been nothing short of extraordinary. We are humbled by the response we have received for our online and offline stores as well. I am now happy to literally bring home my very own brand and make it accessible here at VR Punjab, which is one of the best upcoming fashion and entertainment destinations here in Chandigarh.'
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The products range from t-shirts, trackpants, shorts, and hoodies to accessories including caps as well as sports gear. Their products range caters to men, women, as well as children.
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The brand is Yuvraj Singh's own label and is an offset of his foundation 'YouWeCan', an NGO dedicated towards working for cancer-related causes, funding education for cancer-surviving kids, and much more; therefore, a percentage of revenue from all YWC sales goes toward funding the foundation and enabling it to carry out its good work sustainably.
Are you excited to try the range from YWC? Hit the comment section below!
