Zee Cine Awards is round the corner, and Zee Entertainment Enterprises Limited (ZEE) plans to leave no stone unturned to promote the event. To be held in Macau, the Zee Cine Awards 2012 global campaign will cut across outdoors, print, radio, on-air promotions and interactive contests. It will also widely explore the digital space including social media, mobile-based apps and forge strategic tie-ups in every region to ensure a 360 degree connect with the great Indian diaspora and the international audiences. The coming together of ZEE’s global marketing teams will see more than 30000 promos running across its global network in 168 countries. Furthermore, nominations have been announced on 24 December 2011 and viewers can now vote for their favourite nominees. And guess what, lucky winners will be flown in to Macau to stay and attend the grand ceremony at The Venetian, Macao. Now, ZEE will make a strong impact in the digital space through increased consumer interactivity on their official Zee Cine Awards website, presence on social media such as Facebook and Twitter as also interactive mobile applications. Fans will have access to videos of behind-the-scenes star rehearsals, the ZCA premiere and red carpet events planned in Macau in addition to excerpts from the last 12 editions of Zee Cine Awards. Facebook users will soon be able to access a slew of exciting applications at https://www.facebook.com/ZeeCineAwards. Fans will also be able to interact with their favourite stars through video chats and buy merchandise autographed by leading stars as ZEE partners with a leading auction web portal. Wow, that sounds great. Furthermore, Shahid Kappor has been roped in as one of the performers. He will pay a tribute to late Dev Anand and Shammi Kapoor. “ “It’s a sheer privilege to pay homage to great men like Dev saab and Shammi ji. They are both exceptional and superlative talents who have made invaluable contributions to the world of Indian films. If I can recreate even a fraction of their magic, I will consider it an accomplishment and a humble tribute to these luminaries,” says Shahid. It has already been reported that Shah Rukh Khan and Priyanka Chopra will host the evening.