Lagegi rechristened as Has Ley India

Adding an additional letter to a name or a show’s title is common in Indian television. However, this one does come as a surprise. Bindass’ stand-up comedy show Lagegi is now rechristened as <em>Has Ley India.</em> So what prompted this change of name? Actor-turned-producer Roshan Abbas explains, “Honestly speaking, we didn’t want this change of name but we felt that this name was merely appealing to the youth. We want to reach out to the masses.”
Adding an additional letter to a name or a show’s title is common in Indian television. However, this one does come as a surprise. Bindass’ stand-up comedy show Lagegi is now rechristened as Has Ley India. So what prompted this change of name? Actor-turned-producer Roshan Abbas explains, “Honestly speaking, we didn’t want this change of name but we felt that this name was merely appealing to the youth. We want to reach out to the masses.” Doesn’t the word Lagegi sound obscene? Roshan chides, “I wouldn’t call it obscene but it definitely is one that’s on the edge. At the end of the day, the remote control is operated by the entire family. A youngster wouldn’t feel all that comfortable watching a program with an edgy title in front of is parents.” Roshan denies that this decision was forced upon by the channel. He states that it was collective decision. But will the change in name bring about a change in fortunes too? A source informs, “That’s one of the reasons for changing the name. The channel wants to present the show in a new and better format.” With its earlier name, the show didn’t tickle many ribs. Now that it’s called Has Ley India, we wonder whether there will be a turnaround
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Submitted by TellychakkarTeam on Fri, 12/14/2007 - 16:43

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