MUMBAI: Latest advertisement created by jewellery brand Tanishq has divided the social media. The controversial ad is being discussed as it shows a mother-in-law escorting her daughter-in-law to her baby shower which is as per Hindu traditions. The daughter-in-law asks her that these traditions are not followed in their religion, to which the mother responds saying that making daughters happy is a tradition followed in every religion. Some found it to be offensive, some found it beautiful. Even celebrities are divided into two teams. While Richa Chadha finds the advertisement beautiful, Kangana Ranaut finds it wrong on various levels.

Richa Chadha retweeted the advertisement and stated that it is beautiful. On the other hand, Kangana Ranaut shared her opinion making a series of tweets. Calling it shameful, she wrote, "The concept wasn’t as much a problem as the execution was,the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful." 

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Her next tweet read, "This advert is wrong on many levels, Hindu bahu is living with the family for a significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries?This advert does not only promote love-jihad but also sexism #tanishq."

It's a beautiful ad.https://t.co/b90dEiyLyw

— TheRichaChadha (@RichaChadha) October 13, 2020

The concept wasn’t as much a problem as the execution was,the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful. https://t.co/LDRC8HyHYI

— Kangana Ranaut (@KanganaTeam) October 12, 2020

The concept wasn’t as much a problem as the execution was,the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful. https://t.co/LDRC8HyHYI

— Kangana Ranaut (@KanganaTeam) October 12, 2020

Even politician Shashi Tharoor reacted to the advertisement calling out 'hindutva bigots'. Check out the tweet below:  

So Hindutva bigots have called for a boycott of ⁦@TanishqJewelry⁩ for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim “ekatvam” irks them so much, why don’t they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India? pic.twitter.com/cV0LpWzjda

— Shashi Tharoor (@ShashiTharoor) October 13, 2020

As per the reports, the controversial advertisement has been removed by the brand. 

SOURCE – SPOTBOYE 

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