PVR bluO, India's leading bowling center, has appointed Nargis Fakhri as its new Brand Ambassador. The news was declared by PVR authorities at the launch of India's largest bowling center with 27 lanes at Orion Mall, Bangalore recently. Commented PVR Ltd, CMD Ajay Bijli, “We are delighted to announce Nargis Fakhri as bluO's brand ambassador. She is young, vivacious and someone who we believe personifies the bluO brand and is a perfect fit for bluO keeping in mind the brand's philosophy. The response for our existing centers has been overwhelming and thus, we have aggressive expansion plans for bluO towards the launch of eight bowling centers with 162 lanes in the coming three years. PVR is confident that bluO will be well accepted by the youth of Bangalore." Giving his remarks, PVR Ltd. JMD Sanjeev Kumar Bijli said, "We are delighted to finally launch our biggest bowling center here in Bangalore. Bowling is increasingly gaining popularity in the city and is considered as a great form of entertainment. After carving a success story in Delhi, NCR with two bluO centers we are all set to provide the youth of Bangalore with an unmatched destination where they can bowl, party, eat, drink and enjoy a great evening." Nargis Fakhri, who was also present on the occasion said, "I am delighted to be associated with PVR bluO. It feels excellent to be a part of bluO's debutant launch here in Bangalore which is clearly the city's largest and most exciting bowling center. The décor and interiors are opulent and the food is sumptuous. I decided to associate myself with bluO since I am passionate about the game of bowling. bluO is something I can relate to when it comes to being a young, enthusiastic, fashionable and stylish destination. PVR is one of the most celebrated and really successful brands and I am looking forward to my association with them. I have been to bluO in Delhi as well but this one is bigger and indeed more enthralling. I enjoyed bowling today after so long." The cities shortlisted for expansion by PVR bluO include Pune, Mumbai, Chandigarh, Ludhiana, Noida and more.