NIVEA announced repositioning of its male grooming range with the launch of a new brand mission that aims to help men fulfill their everyday potential. The NIVEA MEN brand will champion the role played by daily grooming in building men’s confidence and enabling masculine success. The new NIVEA MEN campaign that kicks off on 16th May uses the new global call to action line: “It starts with you” and will feature Bollywood Actor Arjun Rampal. NIVEA MEN is the world’s No.1 MEN’s Face Care Brand (Source: Euromonitor). In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Face Wash, Face Moisturizer, Shaving, After Shave, Deodorant and Shower Gel. Thus NIVEA MEN provides male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.