For quite some time, fans around the world have waited with bated breath to see the 3rd instalment of the widely popular Krrish franchise under the banner of Filmkraft Productions. The wait seems to be finally over as Krrish 3 kicks off its promotions and unveils the first look of the film with a motion poster. Hrithik Roshan will unveil this fabulous first look during his chat with fans on Facebook on Thursday, 27 June 2013 at 3:00 pm. The Krrish 3 digital campaign, that is spearheaded by Hungama Digital Media Entertainment Pvt. Ltd, will touch over 50 million people just on day one of the launch. This will be one of the largest social media launch campaign for a movie in the Indian entertainment industry so far. As a part of this campaign, Hrithik, who plays Krrish in the series, will unveil the first look of Krrish 3 during his first ever Facebook live video chat. He will show the motion poster of the movie to the global audience. The live video chat will be activated on four Facebook pages: Hrithik Roshan’s official fan page, the Krrish 3 movie official fan page, the official Bollywood on Facebook fan page and one other. Live chats are easy to use, interactive and essential tool for celebrities to keep in touch with their fans across the globe. Listeners from India’s leading radio station Radio City 91.1 FM will have a special opportunity to ask questions to Hrithik during this live video chat that will be moderated by Radio City’s effervescent RJ - Archana. Combining various powerful social media platforms like Facebook and Instagram, Krrish 3 has gone beyond the traditional realms to engage with fans right from day one. This campaign signifies the innovative use of social media to maximise personalised outreach for consumers. Commenting on the initiative, Rakesh Roshan said, “We are looking forward to unveil the first look of our film, Krrish 3 on Facebook. This film is a result of a lot of dedication and creative effort from the entire team. We want to maximize the potential of social media; reach out to millions of fans the world over and this is the first ever Bollywood film to launch its first look motion poster on Facebook. We are excited that a large number of people will see the first look simultaneously at launch.” Added Hrithik, “I am really excited about chatting with my fans through the Facebook Live video chat and eagerly look forward to the big unveiling of the Krrish 3 digital motion poster. Today’s Technology is simply phenomenal, as in an instant we can get immediate reactions and feedback on our films. I’m a huge believer in the power of social media as it directly involves our fans and supporters, and for a movie such as Krrish 3 it takes the experience to the next level.” Observed MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd, Neeraj Roy, “In India, 25 per cent of all internet usage is for social networking. With over 78 million Indians on Facebook, digital really opens an array of opportunities that will impact the way entertainment is marketed and consumed today. With the launch of Krrish 3 's first look on Facebook, we are not only addressing domestic audience, but 1.5 billion south Asians globally. This is just the kick start of numerous of activities we will roll out for the film including music, videos, gaming etc.” The star cast of the movie Hrithik Roshan, Priyanka Chopra and Vivek Oberoi have shown their support and involvement by tweeting to their fans about the campaign.