BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network stable, fortifies reach with the announcement of its distribution deal with Videocon d2h, the fastest growing DTH service provider in India. After meeting with phenomenal success in the heartland of India, it is BIG MAGIC’s endeavor to extend its assorted entertainment offering across the Hindi Speaking markets and this alliance takes it to an additional 8mn subscriber base. The alliance allows Videocon d2h to offer its viewers an excellent television viewing experience, while BIG MAGIC reaches its content to a relevant audience base across relevant markets. BIG MAGIC’s programming mix which ranges family dramas, crime shows, reality shows, cookery shows, game shows and weekend movies promise to offer a stimulating and refreshing entertainment experience. The Channel, which launched in April 2011 and beaten long standing players, is in the process of strengthening its reach, offering audiences a programming offering that is backed by their very own predilections. Speaking on the occasion, Sunil Kumaran, Business Head, BIG MAGIC said, “We are happy to announce our alliance with Videocon d2h, which allows BIG MAGIC to immediately grow reach by an additional 8mn subscriber base. We are confident of our product, which has been designed as per audience penchants and want to strengthen our reach. We look forward to reaching a matchless entertainment offering to maximum audiences of India” Saurabh Dhoot - Director, Videocon Group, on this channel addition said, “It is our endeavor to provide more and more variety on our platform to meet the preferences of all our consumers. Big Magic adds to our bludgeoning bouquet of GEC channels and serves the need of the Hindi speaking audiences further deepening our reach in the Hindi heartland. With regional channels being the flavor of the season, we are strengthening our network and working towards being the preferred DTH choice.” Anil Khera – CEO, Videocon d2h, added: “Big Magic has performed well since its launch. We are extremely happy to provide this channel on our platform as it promises content across various genres. We are certain that our audience will enjoy and appreciate the addition of this channel on our platform.” BIG MAGIC is already available across key DTH players ranging Airtel, DD Direct, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.