Chokkas Bharaadwaj

In a world like Bollywood, where success largely depends on how well you can sell a dream, art directors are critically important. If they can weave the dream well with their creations and engross the audience, the film or serial will run, if not it will spoil the dreams of many others associated with the show. Unfortunately, art direction has never really got its due in terms of recognition. Apart from a Nitin Desai or Nitish Roy, there are very few art directors who are celebrities.

In a world like Bollywood, where success largely depends on how well you can sell a dream, art directors are critically important. If they can weave the dream well with their creations and engross the audience, the film or serial will run, if not it will spoil the dreams of many others associated with the show. Unfortunately, art direction has never really got its due in terms of recognition. Apart from a Nitin Desai or Nitish Roy, there are very few art directors who are celebrities.