GECs tumble down

IPL season 5 is in its full swing and in a country where cricket is considered to be religion, millions are thoroughly enjoying the contest between bat and ball. Now, there has always been a debate whether GECs would manage to retain viewership and garner numbers given the onslaught of the IPL fever. And folks…popular channels have tumbled in the number game. Apart from Life OK, every other GEC saw declining figures in week 15 of TAM ratings. Here is the lowdown of the happenings on the TRP ladder;