The Hindi GEC warfare is currently witnessing a three-way battle with the incumbent Star Plus, the new king Colors and the old fox Zee slugging it out for the top honours week in-and week-out. However, there’s another player whose feat are worth mentioning. SAB TV, who in the past warmed the back benches, has now slowly moved up the GRP ladder. In the latest TAM ratings, SAB has registered 69 GRPs – the highest ever in the history of the channel.