Kulvuddhu

After the initial pangs of settling down Sandiip Sikcand, Chief Creative Director, Sony, is now getting down to the real task on hand. On a rather candid note he says, "Last six months, I've learned a lot and made a few mistakes but the work really starts now. The main task at hand is to concentrate on our daily soap programming." In the last six months the channel has seen a slew of launches - Kaajal, Kulvuddhu, Durgesh Nandini and Jeete Hain Jiske Liye. Very soon Indian Idol is all set to roll out, soon to be followed by Smriti Irani's Viruddh.