ZEE TV lends its new philosophy of har lamha nayi umeed through its latest offering - Hello Pratibha, that aims to inspire housewives showcasing that there is more to life than the daily drudgery of household responsibilities and that they're free to pursue their own dreams and hidden talents. All they need is a bit of self confidence and faith.

This is the story of a newlywed girl named Ambika a.k.a. Ambi, seeking love from her husband in an arranged marriage and at the same time, fighting for her rights with her mother-in-law. It is a sweet and spicy story blended with some real life spicy moments along with heart wrenching emotions, which define the relationship between a mother-in-law and her daughter-in-law. This is the story which is sweet and sour moments of life that a family goes through.