Viacom 18 Media Pvt Ltd (a joint venture between Viacom Inc and Network18), on Monday revealed the identity of its soon to be launched Hindi General Entertainment -'COLORS'. To be launched in July, 'COLORS' promises to offer an entire spectrum of emotions tothe viewers, that is well captured in its tagline - <em>'Jasbaat Ke Rang'</em>. This announcement was made by Rajesh Kamat, Chief Executive Officer - 'COLORS' in Bangkok.