MUMBAI: Jennifer Aniston made the exciting announcement on her Instagram on November 18. The actress is the new Chief Creative Officer of Vital Proteins will focus on product innovation and brand strategy.

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“I’m so excited to (finally) announce that I’m joining @vitalproteins as the Chief Creative Officer. Years ago I started using Vital Proteins regularly…so when the opportunity presented itself to be a part of the brand in a bigger way, I jumped on it. I’ve always been an advocate for finding wellness from the inside out – and I’m so happy to share the importance of collagen. #StayVital More on THIS soon!” she explained on her social media.

“We’re really excited to welcome Jen and her valued perspective to the Vital team. We’ve all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic,” said the brand’s executive, Kurt Seidensticker.

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Credits: Pinkvilla