When we called up Rajeev Paul to find out what's happening in his life, we figured out that the actor is busy taking a few lessons in understanding brands these days. It came out that Rajeev is a regular visitor to Jai-Hind and HR Colleges these days. Says the actor, "I am trying to get feedback from marketing students about building brands. I think being an actor is also about being a brand. Though, a lot of actors depend on their character's brand, I would like the actor in me to become the brand. For that to happen, the feedback of people who study brands makes a lot of sense." Great Rajeev, we appreciate the efforts you are taking in building a brand as an actor and of course who can forget your recent `circuit act' in Nach Baliye 2. But, we just wonder how would you do justice to the feedback without much work in hand? Any takers?