Multi-Screen Media Private Limited (MSM), formerly known as SET India Private Limited, today announced that NP Singh, Chief Operating Officer would take on the mantle of Chief Executive Officer effective immediately. Man Jit Singh, the current Chief Executive Officer of MSM, would return to being the Non-executive Chairman of MSM but would relocate to Los Angeles to assume other responsibilities. In his new role, NP will report to Andy Kaplan, President Worldwide Networks, Sony Pictures Television. Man Jit Singh said, "NP and I have worked closely together as equal partners these last five years and the success of the company is largely due to his efforts. The time has come for him to lead the company to the next level and I fully expect the innovations he brings as CEO will ensure we have years of success ahead. As the Non-executive Chairman of MSM, I look forward to supporting NP and will continue to remain involved with the Indian television industry." Andy Kaplan also expressed strong support for the move. "We have full confidence in NP being able to lead MSM and continue the success of the last five years. NP has been involved in all the decisions that lead to the success of our business and this is a well-deserved recognition of his untiring efforts and of the faith we have in his decision making. I wish him all success in his new role as CEO of MSM. I would also like to thank Man Jit for the huge contribution he has made in growing our business in India and setting it on the path of sustainable future growth." NP Singh commented, "I am delighted by the confidence Man Jit, Andy and the Board have expressed in my abilities to lead MSM. It's been a wonderful experience and a pleasure working with Man Jit last five years. While much work has been done there is clearly a long road to go before we can fully achieve our vision. I am certain that with our top quality Management Team and our dedicated employees we will achieve new heights of success in near future. I am excited in taking up the new role and look forward to making MSM the most profitable network in the business."