TOIFA-The Times of India Film Awards, will take place in Dubai this year. The Times of India Group, announced the second edition of TOIFA with presence of popular Bollywood actors Varun Dhawan and Jacqueline Fernandez in Dubai. The Group is confident of repeating the success of the first edition in Vancouver, British Columbia, Canada, where over 40,000 live audience witnessed the performances of the top most Indian film stars during TOIFA celebrations.

TOIFA is a global intellectual property that leverages the power of Bollywood to position destinations and brands in minds of global Indians.

TOIFA 2016 Dubai Presented by Gulf Air and Splash, will be held on March 18^th at the Dubai International Stadium, Dubai Sports City and shall see power-packed performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and many more leading Bollywood celebrities. Tickets for TOIFA 2016 Dubai would be available for sale February 8^th onwards on ticketmaster.ae.

TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK and fans are expected to travel from these countries into Dubai creating tourism receipts over the weekend for Dubai. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in Bahrain as its Travel Partners.

Today’s ceremony began with a press conference addressed by Mr. Sameer Soni, Director International Business, The Times of India Group, along with Bollywood celebrities Varun Dhawan and Jacqueline Fernandez and partners Splash represented by Mr. Raza Beig, Chief Executive Officer, Splash and ICONIC and Gulf Air represented by Sahar Kamran Ataei, Chief Financial Officer, Gulf Air and Mr. Ahmed Abdulla Janahi, Chief Commercial Officer, Gulf Air.

Talking about the second edition of TOIFA, Mr. Sameer Soni, Director International Business, The Times of India Group, “We are proud to host TOIFA in Dubai. TOIFA Dubai is going to be the biggest Bollywood event ever hosted in the Gulf region with performances and presence of some of the biggest Bollywood celebrities on one stage. TOIFA presents a strategic engagement platform that leverages the power and pull of Bollywood to create significant economic impact for destinations and brands through increased tourism, trade and stronger bilateral relations.”

Varun Dhawan, who will be one of the star performers in TOIFA 2016 presented by Splash and Gulf Airsaid,“TOIFA was one of the first platforms where I was nominated for my work, in the best Debutant Actor Male Category for Student of the Year. I am thrilled to be associated with this amazing platform and announce TOIFA 2016 in Dubai. Look forward to catching all Bollywood fans on 18^th March at Dubai International Stadium and promise you a fabulous TOIFA weekend.”

The glamorous Indian actress Jacqueline Fernandez further added, “I am excited to be part of TOIFA’s second edition and represent the Hindi film industry in Dubai. The atmosphere in Dubai is always electrifying and I look forward to adding to the magic on 18^th March at the Dubai International Stadium.”