With only 5 and half days in the opening week, the newly launched flagship Hindi GEC &TV from ZEE Entertainment Enterprises Limited (ZEEL) emerged a major gainer in the ratings game. This is for the first time that a general entertainment channel (GEC) as new as &TV, has opened at 90612 GVTs creating waves in the Hindi GEC space. The high octane flagship shows have both critics and audiences appreciate the progressive yet relatable content of the channel.

Be it &TV‘s flagship show hosted by King Khan, India Poochega – Sabse Shaana Kaun? or the strong fiction line up with shows like Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and the weekend offering with Killerr Karaoke and Tujhse Naaraaz Nahi Zindagi; the programing has certainly struck a chord with the audience.