Vacations are about to end and it is time for kids to go back to school again. While its excitement manifold to meet friends and move to the next class, there is a part of them that hopes for an extension of vacations…. Zee Cinema, the channel that is known for its captivating line-up of movies and consumer engagement is all set to give kids an extra week of vacation time by bringing back the annual flagship property - Dopahar Zee Cinema par! Starting 23 June right up to 27 June, Zee Cinema will be airing exciting contests during the movie breaks. All kids have to do is stay tuned-in to the ‘Dopahar Zee Cinema Par’ and watch their favourite movies. Amidst the five breaks between the movies, 5 questions will be asked in the form of fun and quirky riddles. Kids can answer the questions by simply sending in their replies via SMS to 57575 and 25 lucky winners will get the chance to win portable music player! Moreover, five kids who answer all the five questions correctly will stand a lucky chance to win their very own portable gaming console!! Speaking of the ‘Dopahar Zee Cinema Par’ campaign, Ruchir Tiwari, ?Vice President -Head of Programming, ZEEL – Hindi Movie Channels stated, “Winning the ‘Best Day Time Programme Spot’ at the PromaxBDA Global awards has re-instated the innovative and engaging content mix of ‘Dopahar Zee Cinema Par’. Brining back our annual flagship property we at Zee Cinema, we believe in not only showcasing excellent content but also engaging and gratifying our viewers. Through this campaign, we intend to give the children a chance to enjoy fun and entertaining movies before their schools start and also give them a chance to win exciting gifts.”