ZeeQ, India’s first edutainment channel has tied up with BBC Worldwide to bring a time band of award-winning programs from BBC’s preschool brand,- CBeebies, to audiences in India. This license agreement will see ZeeQ airing preschoolers’ favourite CBeebies programs from Mondays to Thursdays for an hour between 9:30 am – 10.30 am, with a two hour repeat telecast on weekends between 11.00 am - 1.00 pm. The CBeebies band will launch on Monday, 1 July(2013). Through this collaboration, ZeeQ’s viewers will be able to watch Teletubbies - the multi award winning and hugely popular live action series aimed at preschoolers aged zero- to- three; 3rd & Bird - a beautifully animated series for three-to-five-year-olds, packed with entertaining stories, songs and cute characters and Charlie and Lola – an exuberant and delightfully witty animation series about two siblings based on the award-winning picture books by Lauren Child. Teletubbies has won numerous awards including 'Best Pre-School Live Action Series' at the BAFTA Children's Awards for three years running. 3rd and Bird was the recipient of the Golden Magnolia award at the Shanghai Television Festival and Charlie and Lola has picked up BAFTAs for 'Best Children’s Television Show' and 'Best Script'. Commenting on the partnership, Subhadarshi Tripathy, Business Head, ZeeQ, said, “We are very happy to partner with BBC. ZeeQ is committed to the positive development of children and ZeeQ’s ethos of ‘What Is Right For The Child’ gels well with CBeebies’ philosophy of providing clean and safe content to the child”. “We are very pleased to be partnering with ZeeQ to bring CBeebies’ favourite programs back to Indian TV screens”, said Myleeta Aga, Senior Vice President and General Manager India and Content Head Asia. “The CBeebies brand is trusted by parents and caters internationally to deliver a safe, non-violent and interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values. The CBeebies time band on ZeeQ is just the beginning of our partnership. We look forward to working with Zee to continue to bring popular and award-winning CBeebies programs to ZeeQ.” ZeeQ currently caters to the 4-14 year age segment. This association will help ZeeQ tap the pre-school segment as well (0-3 years) and strengthen its current portfolio of programs. The channel currently airs a mix of live action and animated shows. Some of its prominent shows include Teenovation, Science with BrainCafe, Amar Chitra Katha Heroes, Sid the Science Kid, The Weekly Wrap, Word Match and MI Four- The Multiple Intelligence quiz.