Post the success of the popular show Divided, Endemol presents yet another fascinating game show that promises to be more than just a family entertainer. Aata Tumhi Maalamaal or ATM hosted by the effervescent Paddy Kamble, airs every Monday - Saturday at 6:30 pm only on ETV Marathi. This 'ATM' is not just a facility around the corner, but a machine that will walk right up to you, at your doorstep offering fabulous cash prizes. Paddy Kamble will travel to the length and breadth of Maharashtra giving an opportunity to various families across villages, towns, societies and colonies to win these prizes. With 3 grueling rounds that include a series of questions testing one's GK and knowledge about one's own family, this interesting game show brings to light the cohesiveness of a family unit. It's all about loving your family and learning more about them. ATM is a unique show in which the entire family can participate. It's not just about winning cash prizes but also about sharing experiences and instances where the family has stood the test of time. The whole effort is definitely to make the families aware that they are the best when they are together. Paddy Kamble, a popular comedian and a well-known personality in the Marathi film industry becomes the latest to join the small screen bandwagon as the host of ATM. Paddy in his inimitable style is all set to engage the audience in ATM which promises to deliver a heavy dose of excitement and entertainment for 6 days a week. Deepak Dhar, CEO - Endemol India said, "ATM is an exciting concept that encourages participation from families and not individuals alone. There are hardly any activities these days that families undertake as a unit and we are confident that this game show will set the ball rolling while we explore this genre further. With the kind of reach that ETV has, we are certain that ATM will attract a lot of eyeballs." Tune in to ETV Marathi every Monday-Saturday at 6:30pm to watch ATM!