Viewers of Big Magic are all set to witness their second reality show in Big Junior Star that will locate talent in cities of Bihar and Jharkhand.
The auditions will basically happen in 15 schools and 26 cities in the states. “The auditions will kick start in a few weeks,” says a source.
Interestingly, this show is not only limited to acting, dancing and singing; youngsters can showcase any form of talent on this platform be it selling products or even running a tractor.
Said Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network Limited, “After the astounding success of BIG Memsaab, we believe that BIG Junior Star is going to a big ticket property with children. We are happy to have Parle-G as our presenting sponsor for this initiative. It is very exciting and encouraging when there is a brand fit between content and the title sponsor. This only strengthens our promise in delivering good content to our viewers. “
BIG Junior Star will see an extensive multi-media marketing push across the platforms of television, radio, digital, outdoor and on ground. “Designed to engage the kids in our target demographic, this campaign will also feature child celebrities promoting the show by way of special appearances, radio spots with childcare experts and The Curious Kid contest, an on-ground extension of the property,” Kumaran added.
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