MUMBAI: Salman Khan has a massive fan following. The audience loves to see him across all platforms.

The credit of Bigg Boss climbing up the ladder of TRP charts is being given to him. Due to his intense involvement with the show, like washing utensils and cleaning the bathroom, the audience was hooked.

The ratings show that the traffic on Bigg Boss 13 was more on weekends as compared to weekdays primarily because of its host, Salman Khan.

The show concluded on February 15 with Sidharth Shulka being crowned as the winner. While the exact television ratings are yet to be out, the finale episode is predicted to be the biggest of all times in the last 10 years for any reality show. 'The ratings will be anywhere between 4 to 5, which is the highest of all times,' an expert shared.

'Salman Khan is amongst the biggest superstars of the country and his face value was enough to take the show closer to the masses. Even if we keep the viewership of the show aside, Salman Khan also got a lot of brands appealing to the common man to partner on the show. It was a win win scenario for everyone concerned,' said a market expert.

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Credits: TOI