As reality TV buffs were served an exciting season of “Bigg Boss”, social enthusiasts were in for an even bigger treat: season 9 (#BB9) trumped its own record to become the show’s most Tweeted season yet. It garnered more than 5.7 million Tweets this season, a whopping 70% higher than season 8.

The excitement on Twitter peaked during the final episode when contestant Prince Narula (@princenarula88) was crowned the winner. The season finale saw a 119% increase in Tweet volume in comparison to the previous year’s final episode.

The winner of #BB9Finale is finally announced! @princenarula88 wins Bigg Boss 9 Double Trouble! pic.twitter.com/sRYQeyNS4e

— Bigg Boss (@BiggBoss) January 23, 2016

#BB9 Tweets by @BiggBoss & @ColorsTV generated a total of 168M+ organic impressions during the season.

How did #BB9 become the show’s most social season? For the first time, @BiggBoss delighted Twitter fans with live videos powered by @SnappyTV, and teased viewers by offering a sneak peek into an upcoming episode.

And tonight, we will also see @keithsequeira take a stand for @manizhe's sentiments against #RishabhSinha! #BB9 https://t.co/VS0XYD2SdB

— COLORS (@ColorsTV) December 3, 2015

Exclusive Twitter-only content was featured. Here are a few examples:

#AndhekaAction
‘Kanwaljeet tik nahi payega’!@RochelleMRao & @princenarula88 discuss his inability to last on #BB9! https://t.co/P4oHfMUM4v

— Bigg Boss (@BiggBoss) November 26, 2015

The @BiggBoss team live-Tweeted the episode with fun videos and GIFs

Tune in now for another dhamakedaar episode of #BB9!@KishwerM @manizhe @suyyashrai @RochelleMRao @sargun_mehta pic.twitter.com/zFKQFSbNXd

— COLORS (@ColorsTV) November 3, 2015

Participants and Bollywood celebrities created engaging, only-on-Twitter content using the Twitter Challenger app, and #BB9 is the first TV show in India to use it.

Here’s a look at the famous #BhaiBhai selfie that went viral on the platform, featuring Bollywood superstars Salman Khan (@BeingSalman) and Shah Rukh Khan (@iamsrk):

.@ColorsTV @rajcheerfull @BeingSalmanKhan @iamsrk @ViralRJani #makingmoments

— Rishi Jaitly (@rsjaitly) December 20, 2015

Here are some of the most exciting moments on Twitter from #BB9:

#BB9 winner Prince Narula on day one of the show:

Love #PrinceNarula?

Here's a message from him just for you! #BB9https://t.co/65DjmWTCtt

— COLORS (@ColorsTV) October 12, 2015

Contestants engage with former contestants and have fun on the sets of #BB9:

Hotness overload on #BB9Finale set!@keithsequeira@suyyashrai@bhallavikas #TwitterMirror #BehindTheScenes pic.twitter.com/adu9IpevtP

— COLORS (@ColorsTV) January 23, 2016

Guest celebrities such as Varun Dhawan (@varun_dvn), Shahid Kapoor (@shahidkapoor) and Alia Bhatt (@aliaa08) make a special appearance on #BB9:

With the man @BeingSalmanKhan catch me and @kritisanon doing #ManmaEmotion #diwale coming to #BB9 pic.twitter.com/IOXbDKIk8p

— Varun Dhawan (@Varun_dvn) November 28, 2015

getting ready to enter @biggboss house with @aliaa08 .. Looking forward to a #shaandaar time with Bhai @beingsalmankhan

— Shahid Kapoor (@shahidkapoor) October 17, 2015

The finale episode sizzles with celebrities such as Katrina Kaif, Aditya Roy Kapoor, and Tabu accompanying Salman Khan on the show.

.@BeingSalmanKhan has a fun moment with #AdityaRoyKapur, #KatrinaKaif,@Abhishekapoor & #Tabu on #BB9Finale pic.twitter.com/O18CKBf0lr

— Bigg Boss (@BiggBoss) January 23, 2016