Bloomberg TV India announced the launch of the third season of their highly successful business reality show, The Pitch, a one-of-its-kind show which invites entrepreneurs to a contest of skills and business plans. Bloomberg TV India will start accepting entries from potential entrepreneurs from 19 July and will close the call-for-entries stage on 4 August. Aspiring entrepreneurs with sound business ideas can send in their entries through www.btvin.com/thepitch. The winner of show stands to win up to Rs 5 crores as seed money to set-up the business. The Pitch season 3 aims to identify, evaluate and encourage potential entrepreneurs who not only have the most deserving business ideas, but also possess the critical skills required to execute those ideas successfully. Sriram Kilambi, President – Bloomberg TV India talking about the show said, “As a premier business news channel of India, we believe that we need to deliver more than just stock and trade news. Through ‘The Pitch’ Bloomberg TV India continues to strengthen its commitment to make a difference to viewers' lives. We have always encouraged the spirit of entrepreneurship in the country. There is no dearth of ideas but the buck always stops at the funds and through this show the winner not only gets the funds but also a direction for his idea.” Following a nationwide call-for-entries, the jury comprising successful entrepreneurs like Mahesh Murthy, Alok Kejriwal and Vishal Gondal will identify the top 25 business plans and their creators, who could make it to the show. The jury will closely evaluate these aspirants not only on the brilliance of their business pitches, but also on their individual excellence and identify the final 10 aspirants who will appear on The Pitch. Mahesh Murthy, Founding Partner of Seedfund and Jury Member at Pitch said, “India has to come out of the work-for-others mentality. The one thing that will fulfill our potential as a nation is if we produce tens of thousands of new entrepreneurs. At Seedfund, we're happy to be part of this effort to mentor, guide and reward those who choose a different path." Seedfund are associated with The Pitch as Investor & Mentor. The final 10 contestants will face challenges thrown to them by some of India's most prominent business leaders each week. In every episode, a business leader will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5crores from the investors. The first two hugely successful seasons of The Pitch created history with more than 3000 entries in each season and saw stalwarts like Rahul Bajaj, Naina Lal Kidwai, Y C Deveshwar, Kishore Biyani, N Damodaran and Ronnie Screwvala amongst others, challenge the participants with business tasks.