’Content Czarina’ Ekta Kapoor throws light over unconventional subjects, breaking taboos in her projects

MUMBAI: Ekta Kapoor has been a trailblazer when it comes to choices over projects and bringing content to the audience. Ekta Kapoor has always thrown light over unconventional subjects, breaking taboos in her projects. From television to OTT and the movies space as well, in her projects we see the various shades of distinct and individualistic take on characters. From shaping the context of a new-age women to subjects that have been untapped, Ekta has delivered promising stories.

In her project, Yeh Hai Chahatein she broke the taboo with utmost convention. Rajeev the younger brother of the hero meets with an accident and dies. His father used to hate him, so the hero of the serial asks father to not take the body and tells mother to take him on her shoulder. It is the mother who breaks the barrier and does the ‘never done before’.

Another hit serial, Naagin is the biggest hit because of women in the show. The characterisation to the strong position of the leads makes it another project where Ekta has brought us the ‘never seen before’. Even her movie, lipstick under my burkha was lauded for its strong portrayal of not-so-normal portrayals and challenging the notions of the society.

Ekta Kapoor, popularly hailed as the ‘content czarina’ of the industry has helped to showcase more than 100 characters in Indian Television.Ekta Kapoor has also made it a point to help and change portrayals of women in society through her work with content-driven cinematic projects.

With a wide range of TV Serials, films, and web shows, there is no screen that is untouched and unconquered by the content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens.

It was recently announced that Ekta Kapoor will be awarded India’s fourth-highest civilian award, Padma Shri this year. The final list of names of the awardees was announced by the government on January 25, on the eve of Republic Day.

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Submitted by TellychakkarTeam on Wed, 01/29/2020 - 19:08

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