Star Plus pulls out yet another unique show. Kavita Barjatya, the brain behind SaharaOne's Woh Rehne Wali Mehlon Ki comes up with Pyaar Ke do Naam, Ek Radha Ek Shyam for Star, that launched in a very traditional way at the ISKCON precincts in Mumbai on Thursday. The show launches on 3 April at 8 pm, replacing Mum, Tum Aur Hum. To add to the ethnic look of the show, a puja was also held in the same mandir the same morning. Star India creative head Shailja Kejriwal, Kavita Barjatya, lead actors Barkha Bhist and Indranil Sengupta were present to give the show the auspicious start. The showreel at the press meet later showcased amazing locations, a blend of two lives and last, but not the least, innumerable songs. "Music is the signature of Rajshris" offers Kavita by way of explanation. "The storyline of Pyaar Ke...revolves around reincarnation of two lives that is Barkha and Indranil, and their incomplete love story. It is not based on any book, and has a finite storyline. They will meet at the end of the show," Kavita is quick to add. "It's not spinning around Subhash Ghai's Karz too, there's no revenge here! No villains and vamps, I guess we have enough of them ruling celluloid," says Shailja. The spotlight was on the larger than life name. Kaushik Ghatak, the director of the show says, "Well, the entire look and story of the series can be understood from the title." Adds Shailja, referring to the long drawn title,"Star is known for setting trends and not following them." The producer-channel symbiosis is obviously at its best here. On being asked, about woking with the Barjatyas, Shailja adds, "Oh! They are pure souls. They are extremely honest and the really good to work with." And Kavita too chips in, "They are thorough professionals, I am very happy to strike a deal with Star!" The pretty and reticent Barkha, who's a little excited and a trifle nervous, says, "I and Indraneil share a great chemistry on and off screen both, it's very good to work with him." Tabassum, the famous chirpy anchor and veteran actor, too will be seen on the show, playing Indranil's dadima. And along with Tabassum, veteran actor Ramesh Deo too will be seen on the show playing Thakur Dada. Another attractive part of this show are the locations where the shootings have been conducted. "We are shooting at Wai, Mahableshwar and Panchgani, so that we get a very ethnic look," says Kaushik Ghatak. After the success of Woh Rehne Wali Mehlon Ki, Kavita seems set to ride another success. Will Radha go the Rani way?