After enthralling audiences with shows of different genres, COLORS is all set to bring to its viewers the untold tales of Maa Durga with the launch of its new show, Jai Jag Janani Maa Durga. A childhood folklore that we are all told about at some time in our life, Durga is one deity that is common in most Indian households and standing by its philosophy of encouraging cohesive viewing, COLORS is brings to you the tale of her strength, perseverance and will power. The show captures the story of Durga from the time of her birth and aspects of her life that have never been seen before on the silver screen. It describes the Avatar of Durga as a young girl, who is a manifestation of Maa Durga, to an equally powerful woman who protects innocent victims against evil forces. The show is produced by mytho maestros from the Sagar Group who are known to remove the ‘myth” from mythological shows and bring to life the characters that we have grown up revering. The show is slated to go on air starting December 17, every Monday to Friday at 7 pm. Commenting on the launch of the show, Prashant Bhatt, Weekday Programming Head, COLORS said, “Goddess Durga represents the modern, evolved Indian woman of today. She is an independent woman, a force to be reckoned with an untapped potent power. While the show, Jai Jag Janani Maa Durga narrates the stories of Maa Durga in her various manifestations, it also highlights an underlying message of the power of a woman. At COLORS, we have always ensured that our programming is aligned with our core messaging and with Durga, we will be further strengthening our line-up”. Speaking on the timeslot, he said, “By introducing Durga at the 7.00 pm time band, we aim to ensure a family appointment, while offering a show that can be viewed by the entire family thereby satiating the entire family’s need for high-quality entertainment”. Commenting on the show, Prem Sagar, Sagar Group, said, “Just like our previous mythological ventures, Jai Jag Janani Maa Durga is a power-packed show that combines mythology and modern day story-telling techniques. The scale and magnitude of the show has been raised a notch higher keeping in mind the the historical and cultural context of the show. We are confident that audiences across different age groups will like the content and presentation of the show". The show marks its beginning with Sage Vyasa having finished writing Durga’s story and handing over the manuscript to Sootji, his trusted sage who will further continue to read it out to the other rishis and munis. Daya Shankar Pandey will be seen portraying Sootji’s character, thereby taking care of the narration of the show. Jai Jag Janani Maa Durga’s story will be showcased from its inception showing her as the Adishakti who has created the universe. For the first time we will see Maa Durga worshiped in different avatars like Mahishasurmardini, Gouri, Chamunda, Bhabani or Kali Durga. From her many hands emerge her shaktis - the 9 navdurgas, the 8 matrikas and the 10 mahavidyas. The Jagjanani then created the three Maha devis Mahalakshmi, Mahasaraswati and MahaKali and the three Mahadevs – Brahma, Vishnu and Shiva. These characters have an implicit relationship with Durga and will come to the forefront when the various manifestations of goddess Durga’s powers are unleashed. Animals have also always been an integral part of Indian mythology. From a mouse to a cow, every creature bears significance and is considered to be sacred. One such animal is the powerful Lion, which is considered to be Durga’s mount. Jai Jag Janani Maa Durga will feature a real life lion as a character to add more authenticity to the show. The graphics and special effects of the show will be never seen before on Television till now, using the latest technology. The concept of showing larger than life was kept in mind while designing the sets hence we will see how grand the sets are. While designing the sets a lot of research was done so that the look of all the three loks is different from each other (Swarg lok, Dharti lok and Pataal with emphasis on Patal lok with hot lava and volcanoes. Also for the first time on screen we will see the Durga lok with beautiful Himalayan ashram. In this show, Durga will be seen coming to the rescue of the Gods to stop the terror spread by evil Asura Kalkeyi. She takes birth in Rishi Katyayani’s ashram where he and his wife are ardent Durga Bhakts. She grows up into a young girl who is 7-8 years old, and lives with her family in the ashram. The little, bubbly, cheerful girl, whose miraculous ways are not known to anyone in the ashram or the kingdom she stays in, helps the people around her with her shaktis in every way she can. But parallely, each time an asur is sent down to kill her, she takes the avatar of Mahadevi Durga and kills the demon before taking back the form of the little girl again. To watch the chronicles of Goddess Durga, tune in to Jai Jag Janani Maa Durga, every Monday to Friday at 7 pm only on Colors.