Jhalak Dikhhla Jaa has tied up with Spinz, a fragrance brand. The format now further extends its platform on-ground to FMCG major Calvinkare to launch a special 'Jhalak Dikhhla Jaa Spinz' pack of fragrances along with Sony Entertainment Television for the Indian consumers. According to Marketing Manager, CavinKare, Soumik Chakraborty, "We believe Jhalak Dikhhla Jaa… is a great platform to introduce Spinz Deodorants. Spinz is in perfect synergy with Jhalak Dikhhla Jaa's… premise of dance as an expression of enjoyment." Talking about the association Sr. Vice President Marketing & Communications, Aseem Kapoor said, "With increased competition, FMCG brands are looking at more than just plain vanilla advertising on television today, with opportunities both on the ground and out of home to reach out to the consumers and build a brand relationship." A mega contest promoting the pack is currently on, where one gets a once in a lifetime opportunity to meet and greet the stars of Jhalak Dikhhla Jaa… and win several attractive prizes by buying the Spinz—Jhalak Dikhhla Jaa … pack and entering the contest. With more and more people tuning into the show and the excitement reaching its peak, the blooming fragrance of Spinz-Jhalak Dikhhla Jaa… is sure to leave its users mesmerized.