Colors’ launched Madhubala - Ek Ishq Ek Junoon with much fanfare. However, this Saurabh Tewari produced show (Nautanki Telefilms) about love between a young actress and an established super star starring Drashti Dhami and Vivian Dsena is dipping on the TRP front (latest rating 1.8 TVR).
And the worry is beginning to show. Vivian’s girlfriend Vahbbiz Dorabjee went on to tweet, “Hi guys a request 4 u all..the trps of Madhubala r dipping..plz watch it at sharp 8.30pm. NOT on the net. It will help the show..spread d word (sic).”
We called up Vahbbiz and quizzed her about her tweet. She stated, “It is quite sad that the Indian audiences seem to like only saas bahu stuff. Whenever something different is offered, like for example Pyaar Ki Yeh Ek Kaahani or the more recent Aasman Se Aage, it never rates.”
The latter Life OK show on behind-the-scene happenings on reality shows went off air in a couple of month’s time since its launch. However, Vahbbiz is not too worried about Madhubala “as the show is still very new and romance between Vivian and Drashti is yet to start.”
“One of the main reasons I tweeted was for I feel that large sections of the urban youth are not watching the episodes on TV, but later checking it out on online and hence their viewership is not getting registered,” observed Vahbbiz.
We also got in touch with Vivian, and on his part he tried to act indifferently when he said, “I never bother about TRPs; the system might not be accurate for many popular shows. I am just an actor and my job is to perform to the best of my ability.”
Well we hope that things change for better in the future for Madhubala!!!