If you do a Google search for, ‘I love you,’ you will get approximately 5,680,000,000 results in 0.22 seconds. That is the most common phrase used in films. In television family dramas not only have these three ‘magical’ words been spoken frequently but they have also been accompanied by chocolates, roses, teddy bears and cards. However, in a small town like Lapataganj which is struggling for basic amenities like water and electricity, where the life of the bygone generation prevails; the characters actually need to muster courage to say these simple words. In the upcoming episodes of SAB TV’s Lapataganj - Ek Baar Phir (Garima Productions) you will see Bindumati Lallan (Mamta Verma) crestfallen that her husband Lalaji (Sukesh Anand) doesn’t tell her, “I love you.” She infers that it means that her husband doesn’t love her at all. The truth is that Lallan is too tongue tied and shy to do so. He however makes all the villagers Cupids and entreats them to go and tell his wife, “I love you.” Bindu gets a shock of her life time when she hears, “I love you,” from all sorts of people but not from her husband. Her wrath falls on Lallan when she discovers that this was her husband’s wild idea. Finally at the villagers’ insistence he finally tells his wife that he loves her. That is how this track will come to a sweet closure thereby spreading the message to many puritanical Indians that marital bonds strengthen if husband and wife verbally express their affection for one another. Mamta said, “When one is executing his duties for his spouse it is a display of love. We should verbally communicate love in a relationship too. It is not that you have to say I love you all the time but you do need to say so sometimes. It surely brings the couple closer.”