MSM (Multi Screen Media Pvt Ltd) is all set to launch a new channel by mid of this year (2014). Early reports coming in suggest that the channel, a GEC (General Entertainment Channel), will air mostly daily show formats and will roll out by beaming Jaya Bachchan starrer Vasundhara and also the much talked about project which will see Amitabh Bachchan and Anurag Kashyap working together in different capacities (both shows co produced by Endemol). Added a source: ‘Yes, the channel should be up by June this year and will air daily shows. Sony Entertainment Television, another channel under MSM, will probably resort to airing only episodic based shows like CID, Crime Patrol, and also comedy (Comedy Circus) and reality (Entertainment Ke Liye Kuch Bhi Karega), which have worked for them. Daily soaps on Sony have not really done well in terms of numbers. But more clarity is yet to come as things are at its nascent stage.” When we buzzed a channel spokesperson, she confirmed on the launch of the new channel but chose not to divulge any more information. It is also being said that Anooj Kapoor, currently Sr. EVP and Business Head, SAB TV, will head the new channel. We buzzed Anooj but he chose not to comment. Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India's leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel ,SIX, India's Premier Sports Entertainment Channel and Sony LIV - the Digital Entertainment Channel . Multi-Screen Media's channels are available across the Globe and influence over 700 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India is the distribution arm. Channels in the One Alliance network include Sony, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez ,the premium Sports Channels - Neo Prime & Neo Sports and the Times Group Network channels - TIMES NOW, MOVIES NOW, ET NOW and Zoom.