Social Media and Digital Platform have become the most powerful tools to promote any show but then there is MTV known for its innovative, vibrant and out of the box ideas to get their shows and properties into limelight. MTV Reality Stars is a youth centric show, thus keeping this in mind a marketing initiative by MTV has been rolled out. First a little bit about, Reality Stars. It is a new series from MTV’s kitty, which is based on the lives of four crazy friends - Krish, Kuldeep, Zameer and Tania, who get caught in the mad- mad world of reality television. To bring the characters to life and at the same time to bring out the comic quotient, a Mumbai local train is completely branded with pictures of the characters and one liners. Krish: Kripya fans off Karen utarne se pehle Kuldeep: Haan fans ko aise thodi na treat karte hain!!! – Encompasses comic quotient of the characters. Additionally there are one liners that carry a social message. ‘Chalti Train par Chadhoge toh chal basoge’ this highlights the hazards of travelling in a crowded train and the safety measures that should be kept in mind. This train will travel from Church gate to Virar for a month. As most youngsters between the ages of 16 to 30, travel by train, it was the apt option to tap the right target audience and give them a slice of the show. The campaign also has a contest running across the channel’s Facebook page where the fans can share their wittiest one liner. The short listed one liner will then be put up on the Mumbai