Mythologicals have worked magic on Indian television time and again. Cashing on to this age-old successful formula is NDTV Imagine who now presents ‘Ramayan.’ Produced by Sagar Arts, the family that introduced mythology on television, this age old classic is retold with grand sets, new star cast and lilting music. The all-new Ramayan will air Monday to Thursday at 9:30 p.m. from 21 Jan. The entire production is being executed at Sagar Film City in Baroda where grand sets have been erected to depict key areas in the kingdom of Ayodhya, the birth place of Lord Ram. This new version has the advantage of being produced in times of huge technical advancements which will greatly enhance the story telling in a compelling new way. Announcing the launch of the show, Mr. Sameer Nair, CEO, NDTV Imagine said, "Ramayan is a tale for every generation. It is multi-layered, multi-faceted, multi-dimensional... and this brand new daily version of the timeless classic has been interpreted to cater to the taste of a shining, modern India. Television is all about great stories well told, and for us, Ramayan is India's greatest story ever and we hope to re-tell it in a compelling, entertaining manner." The characters in Ramayan will be essayed by a new generation of actors – Gurmeet Choudhary will play the lead of Lord Ram, while Debina Bonnerjee plays Sita. The three key characters - Lakshman, Bharat and Shatrughan will be played by Ankit Arora, Vije Bhatia and Lalit Negi respectively. Commenting on the show announcement, Mr. Prem Sagar said, “Ramayan like river Ganga is sacred, timeless and immeasurable. A dip in the values of idealism and sacrifice embodied in Ramayan is like a bath in the Ganga that purifies your thought, speech and action and washes away all evil gathered as time has moved life. Twenty years ago, our revered father Dr. Ramanand Sagar created a revolution through a blockbuster show. Now, we… the second and third generation hope to recreate the same magic”. Will Mahabharata be next in line? Lets wait and watch.