Producer Ekta Kapoor has launched yet another show with a title picked up from a famous old song Ajeeb Dastaan Hai Yeh.
This has been the trend with her shows for quite some time now. Be it Bade Achhe Lagte Hain, Kyaa Hua Tera Vaada, Pyaar Kii Ye Ek Kahaani or Bairi Piya.
Her two upcoming shows Itna Na Karo Mujhe Pyaar and Yeh Dil Sun Raha Hai are also in keeping with the trend.
Explaining the reason behind choosing such titles, Ekta says it's simply the lyrical recall value of the songs.
"Everyone asks me this question wherever I go, about why this fixation of having film songs as show titles? I just feel it's lyrical and somewhere if the song is popular, the title automatically clicks with the audience," the 39-year-old said here at the launch of the show Ajeeb Dastaan Hai Yeh.
"Be it Bade Achhe Lagte Hain, Ajeeb Dastaan Hai Yeh or others. Mostly these songs work for me because they are so strong in their lyrical recall that they work," she added.
Ajeeb Dastaan Hai Yeh features Sonali Bendre and Apoorva Agnihotri in lead roles and goes on air on Life OK channel starting 7 October.