MUMBAI: ShemarooMe, the OTT platform from the house of Shemaroo Entertainment today announced its partnership with Malaysia’s leading telecom player - Celcom Axiata Berhad (Celcom) which is enabled by Apigate, a leading global content monetization ecosystem. This partnership comes in line with ShemarooMe expanding its geographies in 150 countries which further strengthens ShemarooMe’s foothold in Malaysia by expanding its presence in South East Asia, at the same time enhancing the telecom operator’s consumer experience.   

Through this collaboration, Celcom subscribers can get access to ShemarooMe’s vast content library of multi-genre, multi-regional content. The offerings include Bollywood Premiere, Bollywood Classic, Regional, Devotional, Kids and Comedy content. Furthermore, the video streaming platform will be soon adding the most loved genre Bollywood - Indonesia Bahasa dubs along with Bengali and Nepali movies to its content catalogue. 

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Commenting on the association, Ms. Kranti Gada, COO, Shemaroo Entertainment Ltd. said, “Shemaroo has always aimed at entertaining the asli fans of Bollywood across the world. This expansion is in line with the platform being available in 150 countries to satiate the Indian masala entertainment needs of one and all. Bollywood content holds a special place in the hearts of Malaysian audiences and our association with Celcom will help strengthen our foothold in that market. We enter the market with our promise of wholesome entertainment where the audiences can get access to a wide variety of Bollywood, Regional and Devotional content and thus build a deeper engagement with consumers in the country.”

Sharing his thoughts on the association, Raja Mansukhani, Senior Vice President of APAC , APIgate said, “Apigate has been at the forefront of catering to the ever growing demand for digital entertainment services and we are happy to announce our association with ShemarooMe that will enable Malaysian audiences’ to access a wide variety of live and on-demand entertainment content on mobile devices.”

With this partnership, ShemarooMe is expanding its presence in the South East Asian market and further strengthening its global presence. The video streaming platform exists in more than 150 countries, including Canada, UK, Europe, Australia, New Zealand, Singapore, the Middle East and North Africa.

(Also read: ShemarooMe announces the World Digital Premiere of their latest movie Paharganj)