Sony SAB set to challenge gender stereotypes with its latest campaign – Sapno Ka Koi Gender Nahi Hota

MUMBAI: Sony SAB has been successfully bringing to the fore unique values-driven, positive and progressive content that not only entertains but also inspire audiences. Taking this ideology forward, Sony SAB has unveiled a new campaign around the thought, ‘Sapno Ka Koi Gender Nahi Hota’ for its upcoming show Kaatelal & Sons. The campaign also features a video that challenges deep rooted gender stereotypes with a message ‘Khol Dimaag Ka Shutter’. The music video, starring show’s protagonists Jiya Shankar and Megha Chakraborty, is set to a foot-tapping number composed by Mayur Jumani who also features in it. Mayur Jumani is a popular music producer who has composed, mixed and produced for a range of projects and is also the man behind several viral mashups. The catchy lyrics of “Khol Dimaag Ka Shutter” take a cheeky spin to question clichéd notions of gender biases in careers and job roles.

Inspired by a real story, Kaatelal & Sons will narrate a heartening tale about ‘un-gendering’ your dreams. It brings forth the story of two sisters, Garima (Megha Chakraborty) and Susheela (Jia Shankar), who take on their father’s business of running a local men’s hair salon in Rohtak when adversity strikes. While their father, Dharampal, (Ashok Lokhande) believes that his ancestral shop, aptly named ‘Kaatelal & Sons’, cannot be passed on to his daughters since girls are not meant to pursue such a profession, the daughters are adamant on keeping the shop in the family and taking the business to new heights.

The campaign will see a 360-degree integrated marketing outreach through print, digital, outdoor, a strategic promotional plan with Paytm and Big Bazaar. A strong digital plan is in place to promote the show and a focused influencer outreach to spotlight the innovative music video – Khol Dimaag Ka Shutter.


Subscribe Here

Enter your e-mail address below.
TellychakkarTeam's picture

About Author

Submitted by TellychakkarTeam on Thu, 11/12/2020 - 17:20


Add new comment

Tellychakkar Google News Follow
Top Stories
MUMBAI :Rab Se Hai Dua by Zee Tv, produced by Prateek Sharma is about a Haider and Dua, who play husband and wife. But...
MUMBAI :Actor live a normal life as well, as soon the camera goes off, they go back to living their life. And just like...
MUMBAI :Colors TV’s ‘Tere Ishq Mein Ghayal’ stars Reem Sameer, Gashmeer Mahajani and Karan Kundrra in leading roles and...
MUMBAI :TV actress Pranali Rathod, who plays the role of Akshara, in the show 'Yeh Rishta kya Kehlata Hai', said that...
MUMBAI :Rani Mukerji starrer Mrs Chatterjee Vs Norway was released on 17th March 2023. The movie has got a very limited...
MUMBAI :Ankit Gupta is a very popular actor who has received a lot of love from fans. Ankit, who played the role of...