of Zee TV’s driver shows,
Maayka’s future hangs in balance after lead actress Shilpa
Shinde decided to quit the show. Shilpa’s decision comes a few days
after her co-actor Vineet
Raina’s character was unceremoniously bumped off.
contacted, Shilpa said, “My contract with Creative Eye, producers of Maayka
will end in June and I am not keen on renewing it. I have already put in my papers.
Besides, the show’s contract with the channel too, is nearing its end at the same
Adding further she says, “I don’t want to become another
Tulsi or Parvati by carrying on with the same show. I am eyeing new shows.”
Apparently confusion reigned over the treatment of Vineet Raina’s character.
An actor, on condition of anonymity, says, “The channel forced the production
house to bring an end to Vineet’s character as they felt Veer’s death would serve
as a shocker to the viewers and thereby attract viewer interest.”
recent fracas all the more fuels speculation over the show’s future.
Kumar, CMD of Creative Eye, which is producing the show was reticent when asked
about the show’s fate. Says Kumar, “Every project has a contract for a specific
number of episodes. Every show is initially given a contract to run for one year,
after which it is renewed on the basis of the TRPs it garners. Maayka and
are two strong pillars of Zee contributing the highest GRPs for
the channel and maintaining its position among the top four serials. We wish to
run Maayka and Betiyaan for next four to five years.”
asked for a comment on the developments around Maayka, Zee TV programming
head, Ajay Walwankar, said, “Maayka is doing so well for Zee. Why should
we take it off.”
Neha Maheshwri|| |
on 27 May 2008 8:20 pm