Vimarsh Roshan has various accolades to his name and is all set to add yet another one with his debut on television in Rajan Shahi's Sapna Babul Ka...Bidaai. The handsome hunk is a model turned actor seen in the top 6 of Grasim Mr. India and on silver screen in J.P Dutta's Umrao Jaan playing the role of Umrao's brother, Jumaal. In Bidaai, Vimarsh will be seen essaying a negative shade in the character of Naveen Rajvansh. So what is the character all about? "It is a lead role but negative", says Vimarsh. He continues, "I play the role of Naveen who is very ambitious and business minded yet sly. His aunt and uncle are quite dominating in the family because of which he wants to take over the business. All in all he is the bad guy in the serial." After modeling and films what made you turn to television? "It wasn't something I did intentionally", replies Vimarsh, "I got an offer and thought it was a great opportunity to be part of a top rated show like Bidaai, hence I took it up. For me it doesn't matter if I am on the silver screen or in television." And as your debut role on television what made you take up a negative role? "The shade of the character is not important", he claims, "what is important is that the actor makes a mark on the audience with his character. I have seen a lot of actors who have played negative roles and are immensely loved by the viewers. I aim to achieve the same."