The trailer of the much awaited Shreyas Talpade’s Poshter Boyz was recently launched at the Goa Marathi Film Festival amidst key figureheads of the Marathi film industry and fans. The trailer was received with thunderous applauses and shouts of once more from the audiences. Following the grand launch, Shreyas announced that the trailer would be officially launched on the coming Sunday i.e. on 15 June 2014 on all social networking platforms. Talking at the film festival, actor-producer Shreyas Talpade revealed that his upcoming Marathi movie Poshter Boyz is inspired by a real life incident of three ordinary people who, to their surprise, find their pictures on a poster promoting vasectomy and how that error changes their lives around. He further added, “The film talks about how the three start getting ridiculed in their village due to this error and how people start to project them as having lost their masculinity due to this surgical procedure. The trio goes on a mission to prove that they have been wronged and that they are victims of the system. It’s a very interesting script laced with humor and endearing moments” Apart from the highly anticipated trailer, what hooked the audiences was the unique poster of the film. Adding to the wow factor of these posters are live size standees, which have the heads of the three leading actors cut out. These special standees which have been put up at various key installations across the state resulting in a rapidly growing wave of fans posing with them, clicking their pictures and posting those pictures on various social media networking sites. Directed by Sameer Patil, the movie is all set to hit the silver screen on 1 August 2014.